Mahindra is expanding its business to include a new focus on two wheeled vehicles. Fox New recently reported that Mahindra has purchased the legendary British bike brand BSA and has also acquired rights the the Czech Jawa brand.
The Fox News report added:
“We are excited about the new journey that we are embarking upon in the two-wheeler space. Our focus on the premium, niche segment through Classic Legends will bring alive some iconic brands like BSA and Jawa, not just in the form of products but as an entire lifestyle,” the company’s director, Pawan Goenka said.
Mahindra has invested in several moto brands in recent years, including Peugeot. While it hasn’t detailed its plans for BSA, it is expected to use it to enter the premium motorcycle space, where it will compete against the likes of Triumph and Moto Guzzi.
Like Royal Enfield, another heritage British brand based in India today, BSA was originally an offshoot of a weapons manufacturer, the Birmingham Small Arms Company. It stopped manufacturing motorcycles in the 1970’s, and several efforts to resuscitate it since proved unsuccessful.
We’ll stayed tuned to the latest developments and will keep our readers up-to-date with future Mahindra news. Meanwhile, while we can’t offer you a two wheeled Mahindra just yet, we have a great inventory of Mahindra Tractors available. Let us know if you are in the market.
