VANCO OUTDOOR & EQUIPMENT RECEIVES A SPECIAL AWARD FROM MAHINDRA NA

At Mahindra’s National Dealer Meeting Vanco Was Recognized For Its Community Support

HOUSTON, TX (December 31, 2016)Mahindra North America (MNA) recognized Vanco Outdoor & Equipment with the Rise Spirit of Driving Positive Change award for its outstanding contribution to the local community and strong business growth.  As the top Mahindra dealer in North Carolina, Vanco continues to grow their business and the Mahindra brand in the state. In addition, they are dedicated to making a difference in the community, actively donating time and money to support causes that drive positive change for local residents.

Many factors contributed to Vanco’s selection for the Driving Positive Change award. They recently received a civic honor as the Top Business in Vance County in Northeast North Carolina for their work in the community. Vanco also donates to causes such as the Littlemen Foundation, the Boys & Girls, Club, Kerr-Vance Academy School, Crossroads Christian School, The Ruin Animal Shelter, and the Vance County Animal Shelter.

“In addition to successfully driving the growth of their Mahindra dealership, Vanco is a great supporter of Henderson and the surrounding community and embodies the Mahindra Rise philosophy and this specific value of driving positive change,” said Cleo Franklin, Vice President/CMO, Marketing and Strategic Planning, MNA. “Their sincere desire to make a difference in the world shows in how they do business and the way in which they support those around them. We are proud to partner with businesses such as Vanco.”

To learn more about Mahindra, its tractor and utility vehicle products and Rise community programs, go to mahindrausa.com.

About Mahindra USA

Mahindra North America (MNA) is part of the US $17.8 billion Mahindra Group’s Automotive and Farm Sector – the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.

Houston, Texas, based Mahindra North America is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MNA has since grown rapidly due to high customer satisfaction levels (97%) and strong customer referrals (98%). Mahindra NA now has six distribution points in North America to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 105HP with over 40 model offerings – and include the revolutionary Max and eMax series tractors.  The Mahindra Max 24 leads the way in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 24 is joined by the industry’s first mid-compact tractor, the Mahindra Max 26 XL, which has compact tractor performance and versatility in a near compact tractor size.

All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  Combine the superior performance of a Mahindra and the peace of mind of industry leading 7-year and 5-year limited powertrain warranties and you have a rugged workhorse at your disposal.

Mahindra entered the utility vehicle market in early 2015 with the introduction of the mPACT XTV series models designed to haul more, tow more and go more.  These industry-redefining models are made in the US from the ground up and feature industry-leading hauling capacity, towing capacity and ground clearance, in addition, to a STANDARD 3 year limited powertrain warranty.  The mPACT XTV series are available in 750cc gas and 1,000cc diesel versions.

To learn more about Mahindra North America, please visit http://www.mahindrausa.com.

To learn more about the Mahindra mPACT® XTVs, please visit http://www.mahindraxtv.com

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 17.8 billion multinational group based in Mumbai, India, Mahindra employs more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013. Visit us at www.mahindra.com.

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Founded in 2013 to update the image of agriculture to include women through imagery, FarmHer has become a multi-faceted source of inspiration and connection for women in all types of agriculture. FarmHer images are shared through social and traditional media, updating the image of a farmer and rancher to include the women who have always been imperative to growing food and fiber. FarmHer is also an online community for women in agriculture – both professionals and producers – to connect women in a safe and private online environment. Additionally, FarmHer includes a clothing line that showcases who these women are and tells the world what they love. See more and follow the journey at www.farmher.com

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RFD-TV is the flagship network for RMG. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. Top RFD-TV programming includes Market Day Report, Rural Evening News, Rural America Live, Western Sports Weekly, top rodeo events such as The American, and award-winning musical entertainment such as The Marty Stuart Show, Reno’s Old Time Music, The Molly B Polka Party, and Larry’s Country Diner. www.rfdtv.com